Wednesday, 9 October 2013

LO2 KTA 6:Brief and Mood board and Imaginary Entity

Am going to making promotional material for the Steel city fest. This is a music festival that is based in Sheffield. I will make A logo, ticket and A billboard. I will be focusing on rock genres.

The type of  people who would attend Steel City Fest

Age = 21- 40
Male=58%
female=42%
social grade=A, B, C1
A,B,C1=82%
attenders=70000 +

Median age:
Student%=15%
Circulation= 34,638
Readership=404,739


A Typical Festival Goer

For example a young male Jimmy. He is an avid festival goer and any chance he gets to go see a band he will.
 He is a likely person to attend the festival as he is on forum all the time talking about bands of the same genre. He walks, talks and even dress's like the bands that will be at the Steel City Fest. So he is very likely to go to the festival. The theme of the festival is in line with his interests.