LO1:feedback and feed forwards sheets

   

    

Second Feedback Sheet

LO1 KTA 5: script

Logo-Long Neck Music



I have firstly chosen the long neck music. The text for the Long Neck Music is in the style of the keep calm and Carry on from World War 2. They have most likely chosen to have this, as that phrase is now back in style. The Long Neck is in bold because that is the name of the record label. The logo its self is a insert picture. Is a music note and giraffe . In my opinion This does not break any ASA rules as is simple and smart.

Ticket-An Event in New York
 The ticket it's self is very clear. It's purpose is to show you information and it does it very well. Every thing is in place and simple. The back-ground  shows a pop-art style representation of the city that the Radio City is based in New York. This piece of music advertisement does not break any ASA rules. as it is very clean cut.

                                                                

Billboard-For the band The Cure

This billboard for The Cure is very good, as there is not a lot of information but it gets its message across that The Cure are playing at Crystal Castle. One of the main reasons why this one is because it gives you all the you information you will need to know in a couple of seconds. This is good because most of the people who will see it are driving a car and they will not have very long to look at it. To the right are the logos of the companies sponsoring The Cure. This piece of music advertisement does not break any ASA rules. 

Flyer-Brick Lane Music Festival

The flyer is for Brick Lane music festival. This flyer works very well as all of the colours are bright and catch your eye. It also works well because there is not a lot of information so it is more appealing because too much information may make it look unattractive. There are, little logos in the top left to show who is hosting the festival. In my opinion  there is no way that this breaks any ASA rules.

Magazine-Cover For The Kings Of Leon

The picture in the back ground is black & white. The black & white makes The Clash look classic and original. All of the upper text is in bold and a large font size to make the news about The Clash appear more important. The text on the bottom half is all in a smaller font then the top. This is to reiterate that the top half of text is the most important. This piece of music advertising does not break any ASA rules.

Thanks for licensing !

LO1 KTA 4: ASA and copyright information

Advertising standards authority-is a non-statutory body but provides a code of practice for advertising

1. Adverts should not cause offence
2. Adverts should not glorify alcohol, sexual activity, drugs taking
3. Advert should  not cause harm to children
4. Adverts should not be misleading
5. Adverts should not give false information about  what they are selling/promoting or exaggerate claims made.

The ASA covers broadcast media  TV, film trailers, radio, direct market, web  and print media paper and magazines 

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LO1 KTA 3:Five pieces of graphic design-full analysis

Logo-Long Neck Music

The purpose of a logo is to make an image that is identifiable to a company or organization. The format of the image above is a logo for the record label Long Neck Music. There is a giraffe above Long Neck Music, which is the name of the company. The content of the image is a giraffe with no legs or tail. This is done to make the giraffe look like a music note. There is also the name of the record label underneath. The text for the Long Neck Music is in the style of the “keep calm and Carry on” from the World War 2 proper gander. This is to relate it to being a British company.  The logo its self is an insert picture. In my opinion this does not break any ASA rules as is simple and smart. The target audience for Long Neck Music is people who are into Irish folksinger with in the UK.  

Ticket-An Event in New York

The purpose of a ticket is to show you information about a specific event such as seat number, row section of the building you are in, which entrance to use and how much the ticket cost. Every thing is in place and simple this makes it very clear and easy to read. The background shows a pop-art style representation of the city that the Radio City is based in New York. As the name of the event and the picture suggest the target audience for this ticket is the resident of New York and surrounding areas.  This piece of music advertisement does not break any ASA rules, as it is very clean cut.  The ticket has the same information but in two different places left and the right. This is so that when the ticket is ripped on entry you still have a copy of the relevant information.

                                                                     

Billboard-For the band The Cure



This is a billboard; the purpose of a billboard is to raise awareness for a product or event. A billboard will not have a lot of information on it; this is because the people who will be viewing it will most likely be in their car. So they need to be able to take in as much information as possible with out being distracted. This billboard is primarily black and green. This will have been done to represent the type of music, which The Cure plays. The main image on the billboard is a picture of the bands lead singer Robert smith. This is so that anyone one who sees it will more then likely relates it back to The Cure. Along the right side of the billboard are the sponsors, which are Heineken and Virgin radio. Heineken will most likely the main drink at their concerts being sold so they will also have sponsor ship deal. Underneath the Cure’s name are the sporting acts. The target audience for this will be fans of The Cure.  This piece of music advertisement does not break any ASA rules. 

Flyer-Brick Lane Music Festival



The purpose of a flyer is to get the attention of passes by and to give relevant information. The flyer is for Brick Lane music festival. This flyer works very well as a flyer because all of the colors are bright and catch your eye. It also works well because there is not a lot of information so it is more appealing because too much information may make it look unattractive. The information present is just the very basics, date of the festival, bands that will be playing, location and cost. There are little logos in the top left to show who is hosting/supporting the festival. There are two black bars with information on them I think that this is meant to be a brick. The type of people that will be going to this event will be fans of classic rock with in London and the rest of the UK. In my opinion there is no way that this breaks any ASA rules.

Magazine-Cover For The Clash

A magazine cover is meant to attract the attention of people so that will buy the magazine. This magazine cover does this by making the image black and white with a very bright pink that will make the cover stand out from others. The picture od The Clash is in black & white. The black & white makes The Clash look classic and original. All of the upper text is in bold and a large font size to make the news about The Clash appear more important then the rest. The text on the bottom half is all in a smaller font then the top. This is to reiterate that the top half of text is the most important. The target audience will be fans of The Clash and rock, there will also be the people who buy the magazine normally .This piece of music advertising does not break any ASA rules.

Thanks for licensing !

LO1 KTA 2: Analyses Conventions of Graphic Design Products

Tramlines

Pulp

LO1 KTA 1: Industry Research/Write up of professional

 Human notes

Things to know about Human Studios 

• Human is international graphics design company based in Sheffield
•  It is the main design studio for Sheffield University
• Human Studios was established in 2007 by Nick Bax
• It has work for many big company's like MTV, Swatch, Kilgour , Roewe, The University of Sheffield and Channel 4.
• Concept for Festival of the Minds
• Sciatic App
• Exhibition for 2014 World Cup
• Work by Human Studios has been exhibited in Europe, Japan and the United States
• They have also been in many articles and news papers

Nick Bax

• He said that in his mature life he always what'd to be a graphic designer.

• He also said that he had already started a couple company's before he made Human studios. 

• He said that his favourite project was Computer Love.

Things about computer love

• A collaborative project between the Department of Computer Science at the University of Sheffield and Human Sudios

• Curated by Nick Bax for Human studio
  Constructed by Dan Fleetwood, Human Studios

• Commissioned as part of The University of Sheffield's Festival of the Mind

Things I found out about Nick Bax from research

•  Nick Bax was born in Huddersfield, England in 1970. He studied art and design at Rotherham College of Arts & Technology from 1986–1988 and graphic design at North Essex School of Art from1988–1990.

• In February 1992 Bax was recruited by min artery, London, where he worked for 18 months.

 Notes from Nigel Stafford

Insight in to design of advisement

Nigel job was around graphic  photography

• Nigel Stafford was from a company called Clear Channel (one of the biggest are the biggest company for advisement in the world).
• I was told by Nigel to all think about the What, Why and who. when making an advisement project.
• Nigel said that advisement had A rang of different prices but if you buy in bulk it is cheaper then buying them one at a time.

Acronyms

• F.M.C.G = Fast moving consumer goods
• O.O.H=out of home

Things think about when making  advisement

1. Social class    2. area   3. demographic 4. Audios  5.Dwell time 

6.Try to show the feel of the company/event in the advert 

7.put the baggiest act at the top/head line them

Sub culture for music

1. Punk  2. Rocker  3. Metal  4. Raver  5. Indie  6.Mod  7. raster  8. Gothic 9. Electro 

10. Deep house  11. house  12. country/western  13. funk  14, Jazz  14. Smooth Jazz 15. Blues 

16. Classical  17. Bollywood

Clear channel

• Clear Channel's lineage includes many of the outdoor advertising pioneers and we are proud of our heritage as one of the legendary outdoor companies of the twentieth century.

• The Clear Channel UK company can trace its billboard history back to More O'Ferrall in 1936 and the world famous street furniture brand Adshel which was launched in 1967.

Clear Channel Awards

1. The Sunday Times - Best Green Companies 2008 - 2011
2. Business Super brands 2013
3. IT Industry Awards 2009
4. Campaign Media Awards 2010