LO1 KTA 1: Industry Research/Write up of professional

 Human notes

Things to know about Human Studios 

• Human is international graphics design company based in Sheffield
•  It is the main design studio for Sheffield University
• Human Studios was established in 2007 by Nick Bax
• It has work for many big company's like MTV, Swatch, Kilgour , Roewe, The University of Sheffield and Channel 4.
• Concept for Festival of the Minds
• Sciatic App
• Exhibition for 2014 World Cup
• Work by Human Studios has been exhibited in Europe, Japan and the United States
• They have also been in many articles and news papers

Nick Bax

• He said that in his mature life he always what'd to be a graphic designer.

• He also said that he had already started a couple company's before he made Human studios. 

• He said that his favourite project was Computer Love.

Things about computer love

• A collaborative project between the Department of Computer Science at the University of Sheffield and Human Sudios

• Curated by Nick Bax for Human studio
  Constructed by Dan Fleetwood, Human Studios

• Commissioned as part of The University of Sheffield's Festival of the Mind

Things I found out about Nick Bax from research

•  Nick Bax was born in Huddersfield, England in 1970. He studied art and design at Rotherham College of Arts & Technology from 1986–1988 and graphic design at North Essex School of Art from1988–1990.

• In February 1992 Bax was recruited by min artery, London, where he worked for 18 months.

 Notes from Nigel Stafford

Insight in to design of advisement

Nigel job was around graphic  photography

• Nigel Stafford was from a company called Clear Channel (one of the biggest are the biggest company for advisement in the world).
• I was told by Nigel to all think about the What, Why and who. when making an advisement project.
• Nigel said that advisement had A rang of different prices but if you buy in bulk it is cheaper then buying them one at a time.

Acronyms

• F.M.C.G = Fast moving consumer goods
• O.O.H=out of home

Things think about when making  advisement

1. Social class    2. area   3. demographic 4. Audios  5.Dwell time 

6.Try to show the feel of the company/event in the advert 

7.put the baggiest act at the top/head line them

Sub culture for music

1. Punk  2. Rocker  3. Metal  4. Raver  5. Indie  6.Mod  7. raster  8. Gothic 9. Electro 

10. Deep house  11. house  12. country/western  13. funk  14, Jazz  14. Smooth Jazz 15. Blues 

16. Classical  17. Bollywood

Clear channel

• Clear Channel's lineage includes many of the outdoor advertising pioneers and we are proud of our heritage as one of the legendary outdoor companies of the twentieth century.

• The Clear Channel UK company can trace its billboard history back to More O'Ferrall in 1936 and the world famous street furniture brand Adshel which was launched in 1967.

Clear Channel Awards

1. The Sunday Times - Best Green Companies 2008 - 2011
2. Business Super brands 2013
3. IT Industry Awards 2009
4. Campaign Media Awards 2010